How to who episode 12

How to Who EP12: To Mount Everest One Step at a Time

 Giri Devanur

Hello everyone welcome to our next episode of how to who the secret of success. Today we are  joined by a very interesting guest Devin Adams is the founder Ralph. He’s a lawyer is a combat veteran airborne ranger thank you for your service Devin.

Devin:

thanks thank you

 Giri Devanur

but he has done legal studies that deep studies on private equity and venture capital fund transactions especially in highly regulated interstate commerce for example he had what does it legally done a legal intern in airbnb. which is a very interesting topic for me he has been on the cannabis legal studies as well as his latest startup because water broke which is into alcohol industry which is highly regulated thank you for joining they’ll then they’ll come by our show I saw that been on your linked in that you have done B.s in economics in systems engineering from west point one of the greatest colleges in the country by law schools now in next month you’re going to be a. A lawyer saying on the phone to have you here why don’t we you know start with you introducing yourself and give us a little bit of background where you are and and how how have you arrived at this point.

Devin:

yeah absolutely so my name is Devin C. Adams I am said a 2013 west point grad and my 3 all year at Vanderbilt I’m originally from Birmingham Alabama so I came from pretty large military family my parents served in list man when they were younger and both my grandfathers were criminal J. so growing up the military was always you know kind of an option for me and then when I found out about the service academies and what a great deal that they wear I decided pretty young when I was in eighth grade once I discovered about the military academies and that’s what I wanted to do I saw a lot of what we’re gonna talk about today’s about strategic planning and I think my first year teaching plan I’ve ever got off then my life was the plan to go to a service academy sorry when I was like 13 years old I you found out about the schools my mom talked me Hey you know you need to say go to school I go to college and you don’t have any money to pay for it so you need to keep that in mind and think about what kind of scholarships and things that are available out there and so I looked at the prince reviews best very 61 colleges found the Air Force Academy originally Saudi academies on list our very enticing to me but really to be honest as a 13 year old I just thought the idea of going to a top school for free where they pay you and also you get this an incredible opportunity said to serve of course this is 2003 I think I just any context to what’s going on in our American world and so yeah that’s how my my journey started I was a home school or before then so I I convinced my parents let me go to high school so I could put together a reason one F. packet to be competitive for the service academy so that was kind of my first endeavor if you will the start of a guaranteed started when I was 13

Giri Devanur

so that’s a wonderful story you know that’s a great way to start what are some of the. The biggest challenges that you are seeing you know when you were part of the B. C. and you know like the business world as well as start up water 

Devin:

yeah some of the challenges I see you know first and foremost I think for a lot of entrepreneurs you have to kind of decide what kind of business and what business model are you looking to do exactly I think talk a lot about start ups we mean tech start ups often and sometimes I get on the people where for me I have an alcohol distribution company and we are in our infancy we’re in our first year but I always joke that I don’t like to call myself a startup founder just because as I was calling yourself a rookie in the NBA you are working in the beginning but hopefully you’re going to be there for quite some time and you’ll move on from being an upstart rookie to being an established player but one of the biggest challenges for me was figuring out a brand new industry understanding and there is obviously competitors and peers in different ways to do it but it was really breaking down my industry in a way that was understandable for me to understand how to attack the market and understand what was going on but at every level I think the hardest thing is to understand once you have a plan there’s a bunch of other stakeholders that you have to deal with that are going to make your dreams come true so between logo designer for the bottles for companies for the shipping someone down on the ground and walk at someone and so very quickly the biggest challenge became are communicating understanding the strategy idea that I had and making sure that I was finding the right people to help me bring

Giri Devanur

that that’s a good segue into how do who do not like it we are all trained to become lost the question how do we handle this opportunity rest the regional DC so for a whole group you are at best point trained engineer and a former combat veteran obviously you know you grew up in that you know extremely that you made that discipline was how does that translate into building a start

Devin:

I think the number one thing that the military experience and my studies help me with why. It’s just understanding that every problem can be broken down into its most granular parts often in the military you know we have all these different skill sets and different people different ages so you have to be able to communicate the mission are the what we call the comander’s intent exactly what we’re trying to bring about so that extreme focus on it is art I’ll come I think it’s been really helpful for me and all the planning and understanding of what we need to do to bring the start up to where it needs to be and it really helped a lot with moving in and certainty at a certain stage you know that there is definitely an answer to the problem there’s definitely some way that we can get to what we’re trying to get you and I think that my experience as a as a combat veteran and as an engineer really helped me to be calm in those moments and really just to go back to the basics and say okay you know at the very you know so for example I have missed out so if when I decided today that I decided to bring these mescal brands the market I had absolutely no idea really how to bring a brand to market but what I did know was that in order to have a liquor we would need the liquid right so I need to go find a supplier and somebody that makes this mescal then I think I need a bottle so then we went off and we are looking for suppliers looking for bottle partners I need to design any labels on the logo’s and so being able to bring it all down to the most granular level of saying like okay well what are the things I definitely know even when there’s a bunch of I don’t know what are the things I definitely know and where can I start you start filling in the blanks so we can get that Ford moments and I think breaking things down into phases as what we did in the military and that really helps to think about the granularity of putting everything in order in order to accomplish the mission

Giri Devanur

that’s a good thing you know somebody you know like who made the statement everyone has a strategy did you get punched in the face yeah. So you mentioned about how a leader has to communicate clearly. What do you think it will become a good leader what makes somebody a good lead 

Devin:

I think I thought about this a lot a good leader to me as someone who understands and knows the desired outcome. And has an unrelenting focus on bringing about the desired outcome now having to really focus on bringing about desired outcome can sound really rigid but I think that it’s the most flexible that you can be because when you’re focused on bringing about a desired outcome all the things in the middle that can kind of cherry you you can just take a step back and say it is bringing me further or closer to the outcome that we’re trying to get you is this going to help or is he going to track from what we’re doing and I think and that allows you to keep a level head is a leader and to stay focused on what you’re trying to do and not some get bogged down in the journey that this is messed up or or these things happen at the end the day if I send it to someone to do something and it comes back not how I wanted to be it’s just not how we wanted to meet so that’s further from our desired outcomes so we have to say Hey no matter how much money are or how much time we spend on that if it’s not right we need to recognize that and go for it and make sure that we talk to whatever stakeholders czar or whatever they are to make sure that we are aligned to our desired outcome and I really think that that’s the most important thing as a leader so you have a company yeah I know where we’re going we’re trying to do you any time somebody brings the problem to me I’m gonna be centered on okay well it is a real outcome that we have to have for example we’re gonna have a single Tamayo launch party our brand but I guess it’s implied chain issues cigar mile was no longer possible side is the now the team is a Hey we divine effort everything is great that’s a moving target so we’re gonna move on C. but I think to go out and find them and and not say so couch it as a way or to represent everybody has a way that the team fan motor you guys in me my expectations Hey everybody’s got a part in this there’s a reason why we don’t need it it’s all good we’re gonna move forward so I think that that commitment into desired outcome and the ability to focus everybody on just getting the job done is what makes a good leader from my perspective 

Giri Devanur

that’s a great set to my next question so you’re not allowed to work in the B. C. private equity and investing in private companies etcetera no so what type of legal preparedness you know you’re building your own start up especially in a highly regulated industry what kind of legal preparedness as start ups that are coming from the legal background

Devin:

I kind of did they sell a lot differently than a lot of entrepreneurs a lot of much noise that I see go out and raise money first right and then with the money that they raise they go out and kind of try to build whatever the idealized I did everything in conjunction from that from the beginning it was about first we had it set up an entity N. Mexico and in C. in America I think my first year was spent a lot of getting that SA de CV and Mexico set up that’s the business entity in their Max gotta find a Mexican lawyer and other people help me with that and then getting all of the corporation here get our arms and corporation how the board’s gonna be set up but the most important thing I see where people mess it up is when you’re doing your fun right because a lot of different vehicles that you can fundraise and they’re simple agreements for future equity there’s convertible notes referred stock broad world of a fundraising mechanisms and I think that I would encourage all entrepreneurs to really see if they know if they don’t know anything legal go and find out all the different ways that a person can come on your cap table what does that mean what is dilution mean what does it mean on what you raise in the beginning if you do a series a or subsequent finding who’s getting diluted are you getting diluted are the people who invested the first time getting this is extremely important question and so a lot of legal preparedness i see for start ups in particular really revolves around whether they understand the funding mechanism that they’re raising off of exit ray D. is a regA and so I would spend a lot of my time talking to you lawyers and doing some self research about what are the things that are important to you as far as. Control as far as equity and really thinking about what best suits your business for example my first round of fundraising I did some convertible notes because of some of my investors were concerned with the time horizon or we might not sell the company for 10 years 12 years 14 years died off I don’t want money soon in that right it’s not that I don’t trust your adult you know down the equity is valuable it’s just I have this $15000 I’m trying to get it back sooner than that so there’s a lot of things I think the legal side that fund raising is really really really important part to understand the best mechanism for your business your business model for how I need to go and and raise money

Giri Devanur

Couple of weeks back I interviewed another guest a lawyer from India he was telling me about and I like and then start ups miss these kind of steps  it leads to like all kinds of patent issues and all kinds of. Litigations based on they’ll put a masters I do diligence questions in fact in a circle we are today we put out a long note on their blogs about like a how. The due diligence process should be etc. 

Devin:

yeah I mean is it the same set of problems here in the US as well yeah absolutely I think the first thing the first and that kind of a flow chart for this the first thing you need to worry about is what kind of business since you are you are you an LOC are your corporation or an S. Corp are you a partnership so that’s like the one right that you need to understand and the reason why is because there’s various tax implications that have to do with what kind of energy that you are and what kind of set up that you need after the business entity goes to the fundraising need to understand who do you have a credit investors you have non accredited investors only sophisticated masters time you stayed you doing and then how many investors are you allowed to do was to time horizon then after the fundraising I would be deeply interested in intellectual property or as soon as you have intellectual property so that copyrights trademarks patents copyrights and trade secrets trademarks is going to be for like your logo for your brand name semalam yet for example we have a trademark for the logo is trademarked the word shade marks the bottles their shape and their design are trademarks as well if you’re doing it tack you need to really check with your patent lawyers to make sure that whatever you’re doing is actually novel you’d be surprised at how many things get followed on a regular basis in the patent office where you may think that your thing is super novel and somebody actually came up with it 6 years ago and they’ve just been sitting in that patent on ice because they don’t have the marketing or advertising or they go to market strategy for this thing they just thought about there’s this thing that should exist and so I made it and I I’ve I’ve gone to all the problems how are we gonna sell somebody this levitating couch I’m not sure so that’s something that you have that you’re looking at make sure your trademarks are good I worked with the start up firm not too long ago their original name was not gonna pass trademark muster at all you know so I talk to them about Hey this is what you need to think about this what. Need to do this is the the ways that you can trademark your your name to make it something as obscure like Google Google means something to us now Google meant nothing I mean what it’s a mathematical term but for all intents and purposes it meant nothing sets a layman Yahoo is an example Netflix is an example right these things that are telling about the business but if you really take a step back and think about it they’re super arbitrary names and so I think those are the kind of 3 things I would encourage on entrepreneurs to look at what this is are you fundraising mechanisms are you doing and then what is your intellectual property situation have you applied for trademark protection our coverage map projection if you have trade secrets unit copper trace your protection and of course you have an invention or something that you believe that is new I completely new to the market then you definitely need to check the patents before you do that and then fall for about as well 

Giri Devanur

Brilliant that was brilliant answer man we can probably put a small video as a micro lesson on that I hope you’ll be in an airborne ranger and you know like I had that double digest boys would. Orient decided that it stuck in my head I dread probably 1520 years back. Well you know like what a loop no matter is it effective today given the good technology is changing so much supply chain you know that you are going to those challenges is it if I do do that.

Devin

I think it’s effective on I learned about that usually when I was in high school like I said I want to go to the Air Force Academy when I was younger so I was in a program called celebrity role and at our officer candidate school when I was like a junior high school you might want to dilute I think that loop is really a really great example I use kind of a different framework that similar but that we learned in the military and what its the strategic operational and tactical levels of planning so let’s say for for me a strategic plan is I want monuments cow to be number 5 in market share by 2026 right that’s 4 years that we have that’s our strategic goal number 5 in market share in the mescal market right that gives us an opportunity to have a defined and like defined outcome like we know how many cases generally that should be so that’s what we’re shooting for right now the operational level of planning is basically the foreground key performance indicator that needs to happen. In order for us to be on track for our 4 year goal right so maybe 2 years from now it’s like Hey we’re never gonna get to number 5 in market share and west we are in the cities and we’re selling this many cases in 2 years in 2024 right so then it’s hard to level of planning is what are the things that we’re going to do from tomorrow or today to make sure that we’re putting out full crown in place so I have from now Intel 2024 to get us to you to the place where our focus staff at operational level and then it just turns again right the operational goal. Is it becomes a tactical goal to the operational goal that was that 2026 goal and we just kind of move that. And go for it along with that of that makes sense right so please give me a really easy framework to understand what do I need to be doing today to ensure that the success and I’m looking for tomorrow is coming right in all of these things we can certainly sit down and understand the different levers and and what mechanisms that are going to make these things moves it makes it very easy to take these are very very large problems and bring the way down into a place that we can really do something with them or as I tell you what time how you get to the top of mount Everest just step by step you can look at it as a mountain but everything that you do in your life can always be broken down to the granular steps so I can and just make it to first base camp and in one thread that base camp we’re gonna go the next base camp and so that’s how I’ve kind of internalized it will loop I enjoy more a really quick and easy our framework to accomplish your goals basically.

Giri Devanur

Devin I think you a give me the title of this episode mount everest one step at a time 

Devin

there we go one step at a time it’s only way to get up there. 

Giri Devanur

And I love that all right yes as part of this podcast we pick a movie and talk a little bit about it you picked lucky number eleven. I watch that recently I’ve not seen it in because you mentioned it die site what part of that movie in on that you love it 

Devin

my biggest thing is one of the in the beginning Abbas are the beginning scenes Bruce Willis comes out to this stranger this vagabond indystar sarginson and he says he says that that Charlie Chaplin internet Charlie Chaplin look like concert contest and won and came in third the guys like okay and he’s like well that’s a Kansas city shuffle and he says he can see shovels when everybody looks left and you go right my whole life I’ve ever since I saw that movie that is really really stuck out to me and one of my biggest business business principles is final hole and fill it right so you need to go into the market and you know look and if you’re paying attention enough you’ll see everybody going you’ll see what everybody’s doing is trans you’ll see what all your print your peers so I guess a necessary thing in that often you can find that special thing that you need to enter into the market to differentiate yourself from everyone else but if you’re just thinking about another thing I like so he was like historic returns for innovation from my from my perspective because you’re always worried about like what everybody else did to to make it in the market higher many cases that’s important but when you’re doing your whole strategy when everybody else is doing you’re really probably taking yourself out of the game a bit because you’re limiting yourself to only what you can see and what you can understand Sir can you spell for me am I looks like you are right is the principle of always thinking about Hey if I see the lemurs running one way I think I’m gonna go investigate where they came from and see if I can find any value over there if I can find anything that everybody else is not looking because they saw the stampede running the other way so for me that’s something I never really thought about or had something as to see does that to think of it as a concept but when everybody goes left you go right I think it’s a life principle of mine for sure

Giri Devanur

In fact warren buffet makes that statement when everybody’s. Greedy you’ll be fearful yes will you go  and buy the whole market that cannot. They in that movie like lucky number Slevin there was this one statement which I really like a Keurig CEO it’s a condition characterised by freedom from body art any other pre occupation really. How does that correlate to you.

Devin

Yeah I mean for me I like to try to think about I think I’m I’m one of those guys you for me I just found in this world that a lot of the worries a lot of the stress that we have we’re making it up one of the things I I ask you all the time is what’s the mere meaning if you’re having a bad day or things are not going as you want them to go what’s the mere that you’re holding up to compare this day by right promise you that Monday April 18 was going to be anything other than whatever you were doing that day and often you know it’s it’s okay for us to have the things that we want to accomplish our mind in the expectations that we have for ourselves but we also have to be cognizant and understand that you don’t control reality. Your perception you can control what you think but at the end of the day from my perspective everything that’s out here that we share as individuals what we call reality and that did a lot of inputs and a lot of a lot of people have on how reality goes so what I often see is that people are. There’s a dissonance between their expectations in their mind they wanted a sunny beautiful day today but instead they woke up and it’s 32 degree area 34 degrees and raining. But at the end of the day you have to level set down because like you don’t control the weather so even if you wanted a sunny day even if you wanted everything to be great like you have to send rendered that you don’t have control over that but you have control over your the way you’re perceiving reality so for me that’s always been a something to think about is like why am I being stressed out why am I being worried like is when I’m working on are these things that I’m thinking my my mind again I come back to that distinguish a mile launch party in February I went skiing for a week and I had to have that on my mind all weekend and I was like we’re not gonna make it we’re just not we’re not gonna make it like I don’t I don’t see a path I don’t see a pathway in my guess okay everybody did a great job we’re gonna have to just probably move that back of mine but I had to take that time up on the sloping just think like it’s okay like that’s what I want and that’s that’s what my mindset was that’s the goal that I set for myself to make sure we’re going on the path we’re gonna be like 35 days off it’s not it’s not like that it’s nothing to cry about like

Giri Devanur

you know was it Steve Jobs yes do jobs like had this theory called reality distortion field. Well you know like I believe so much in the how the event is going to be wall and then you know like you allign there’s really not mean you’re not a robot by it’s kind of in like a lion they knew were strained over and then bring you to the other I mean you look at even the Elon musk two and half years back Tesla was on the verge of  bankruptcy kind of situation right literally for almost 3 years Elon musk had to literally sleep on the floor so the factory you need to make sure that the production happens right so do you believe in that kind of reality distortion effect you know one can for. 

Devin

Absolutely I think I’m a big believer in that everything takes what it takes or as I was talking about being granular right I like to think about a business as a machine so do you understand all the parts that go into your machine can you lay out all the parts of your machine out on a table explains can you explain to me how they go together and how they work together and how if this person or this part of the business is not doing well can you hear the clocking on the clocking in your machine to understand what’s going on if you don’t need to go back and read the manual are right your manual again so I think I’m a big believer in that that at the end of the day like right now I can say in my company we have a long list of accounts payable. Okay. One. And last week less money then then then we needed a lot less money than we needed to to be able to pay those bills but at the end of the day we know we have a great product and that’s a matter of me getting on the phone and fundraising and calling people and doing that and into the weekend we’re able to get some more funding and so now we’re we’re good to go so I think. 

Yeah thanks thanks part of that is just I think staying through understanding the plan that you have been able to speak to it at all times and understand I yeah I mean we need some more money but that doesn’t that’s how I got a problem you’ve got to ask more people you know and not a certain a certain stage I haven’t asked that many people so I usually am I feel pretty good about it but I think you can certainly make up like my my floss here real quick build the bridges my philosophy right so there’s 224 I like to help people reframe difficulty by explaining that everything in this life you just made out of the building blocks that is made out right whether that’s your basketball player you’re an engineer or whatever the case may be there’s all these invisible building blocks that have led you there on the top on the way Malcolm Gladwell talks about the $10 an hour rule so the building block idea is just to bring it down and give importance to each 1 of those hours thank you to focus on the fact that like while you’re on the road it’s not an hour as we can we can absolutely make a checklist on the way there like you can you know that your have 3642 hours like there’s no reason that you can’t eat because you’re really doing the 10000 hours you’ll really know where they’re at and then the second thing is build a bridge kind of going through the strategic operational and tactical level training that I was talking about what I like to do is. 

I like to state that for your plan out there and say Hey for years you want to be here backwards plan hand tears need to be there my back was planted today and every day we have an opportunity to put the plane down between here and we’re gone just like the mountains every step by step it’s like Hey just break it down bring it bring it  way down and you can absolutely make you’re sure that your reality comes true because by the building blocks you’re paying attention to all of the work that you’re doing the things that you need to know to make that happen and when you’re building a bridge you are enacting that things that are necessary right to put those building blocks in place so you put that plane down and you don’t have to worry about whether you’re going to make it there as long as you understand what plants need to go down each day for you to get from here to there if all this thing I promise you I I it’s really difficult for me understand how you could get. The thing that you want completed if you are focused on and that way

Giri Devanur

and what I have seen over the years is when you have that kind of plan in fact you’ll hit the goals after the car absolutely. Yeah not to brag but in a like. When we were about planning in our previous company to get to that static we had a 7 year plan we could break it in 4 years so it was a wonderful day a couple of quick questions I mean you know like everybody wants to get into tech your gun into a mantech why 

Devin

a few reasons one of the things I’ve seen in the tech world I get it that’s wrong the moon shots unicorns are coming out of our so we still are so we see but in my life growing up talking to a lot of other west point grad stuff I’m in a lot of really wealthy people who are doing a lot of random stuff you never heard of waste management laundry services gas stations convenience stores and the more I thought about it from my perspective I see people doing and spending a lot of money all the time and because of that commerce is a simple game create value and you can trade that value for money I think more and more today that were acting like the tech is the only thing that brings us value that we trade on money for and it’s not true and so from my perspective if all the brain drain is going to start an app and starting another hardware softwares sass service that’s great for me that means a lot of brainiacs are over they’re worried about something that doesn’t exist and they’re going to spend millions of dollars trying to figure out and maybe they’ll get it or maybe they won’t but you give Devin T. Adams $3000000 we’re gonna take this alcohol to market and we’re absolutely going to get all the ROI. 

that we need shareholders and for investors. Bring in that same level of tenacity at the same level understanding about the market about people about product market fit in all the many things that you need to run a successful business what we’re doing and something tangible where we have competitors in people who have already done it so we know we can do it and we know the model works and there’s a mascara on every menu so all we have to do is provide and we’re going to be able to to to hit the kind of returns and have a type of valuation that most people are looking for any other type of tech companies because at the end of the day this is. Commerce’s sample trading value for money and that’s the deal like I don’t want I don’t care what anybody says about I might know I don’t care there’s always if you have something valuable there will always be somebody who’s willing to trade you some money for it and that’s that and the other thing about it was it was more concrete for me to build that bridge as I was explaining and understand the building blocks was going to be a shorter bridge from my perspective to get to where we need to go again because I already know there’s 84 different mescal brands that are on the market I don’t believe that they’re doing in the market what they could be doing at a somewhat pieces I just felt like I could bring something better to market and that was going to connect better to consumers and my thesis on that was very simple mescal is popping up all over the place and all types of menus all over the country but if you ask the consumer or even a bartender for that matter. Can you name 3 mescal brands they could it which means that even though other people are making millions of dollars off of its products there’s nobody who has gotten into anybody’s mind as like the mascot brand we think about tequila we think the trong we think about whiskey we’d the Jack Daniel’s name was being you know Jim beam right Basil Hayden’s like there’s name did you think of when you think of some of these the scariest and currently there isn’t really a name that you think I’m a scholar I saw as as a great market opportunity and a great opportunity to come and bring something to the market

Giri Devanur

that’s great if you had to hire one last person to your team  who would that be 

Devin

To answer the question for me right now what we need in our company is really a deep industry person I. as in movements you are B. to B. cells function I broke down on the our business into phases again asking I got from the military break it down like a order like a mission phase one was supply bottles like weight labels logos all that stuff phase 2 is import export that’s where a lot of legalities came and getting our permanent for importation for whole selling all of that who’s going to be our shipping carriers then the third phase is sales alcohol as large as a business to business business and so it’s all about one of those bar managers bars and restaurants liquor stores talking to the stakeholders X. and explain to them how can your product is going to be good business for them and then lastly we get some marketing which is me telling you now that I’ve gotten this product on the shelf to go get that and so in this stage of the business I really would like that to find ourselves manager brand manager that has deep industry experience to give us some more input insight about. How to best perform some of these business to business marketing tactics and it you know and I know this is Colorado who immediately I understand that there is like some blind spots in my understanding of what we were doing so I started with all the stuff that I could understand first right I did all the legalities first I got all of our permits first I got like all of our shipping set up because I figured by the time we got all that stuff set up we’ll have a product that is good enough to go to market and we’ll go and find the subject matter experts that are going to be able to help us specifically placed our our great products in the industry at large so right now I’m looking for an amazing kind of chief marketing officer slash brand manager so if anybody’s interested please give me a call

Giri Devanur

all right see that fits in so well and be our podcast right how to who the secret to success 

Devin

absolutely

Giri Devanur

would you recommend anybody that we wanted we should interview we’re going to take this podcast to the next level. 

Devin

Yeah I have a few people actually I have a few are entrepreneurs that have similar backgrounds in but that that run a little bit different one of my friends Robert we’re he runs a tech platform called job the negate exchange. He is basically making a platform for people like myself who are looking to start a mescal brand or or bars are trying to private label and gives an opportunity to get connected to some of these Mescaleros if you wanna make mascara like deep in the side of a mountain somewhere in Mexico they have like a small distillery and so it’s really difficult to get in the business because you have to go and find people who are willing to do business with you and so Robert is going and see this huge market and really trying to provide a platform for people like myself to be at stake to connect medical errors Entei and some rod improve their business so I think that he has a really great business that is have tax. But really centered on helping people and getting people connected so I have to talk to seniors and robber 

Giri Devanur

wait in interviews that and finally you know any advice to our audience who are attempting to build great companies in the future 

Devin

yes our my first piece of advice is to just really define what is that you’re going for when I first started war Basco it’s so crazy this 10/20/20 I’m a part of a brewery ownership group in Atlanta and the whole idea of my company came from opening up our place and thinking about all the other entrepreneurs I wanted to get into the crop top log business but it’s it’s a deeply regulated business at deep thing so warm ethical actually stands for what’s a roadblock beverage company and one of my big things was when I first started was like Hey I’m trying to build a beverage alcohol conglomerate and when I first started telling you with this site I don’t know if you were just like our you know that means are like that sounds crazy kind of with the feedback that I was getting and for me I just kept repeating it like over and over to myself like I if you look at my notebooks and that time it says it like. 100 times in like 10 pages like beverage and longer battery life already paid over the page and it was to to get me to focus on building something even if I can’t see it even if I can’t understand it to build out the infrastructure I was gonna make it you sell because at the time everybody was like why don’t you just make your own beer brand first right you have a beer in your part of the mount you just make one brand and you can take it from there and then you can you know bit by bit but my thing was I know I see printer card I see all these other conglomerates I run my industry they’re made up of basically 2 or 3 offerings in each type of spirit at a different job price points or not so we’re gonna do that and so we have to Moscow brands one high and one low and for this purpose you have you beer brands and so I think staying committed to that one sentence breaking down what you’re trying to do into one sentence and and staying on top of that and then again weighing your decisions about it we bring on this brand is I keep being asked is that bring us further or closer to being a better tomorrow that we want to be I Do I makes sense

Giri Devanur

Absolutely. Hey thank you very much Devin and I like it was a wonderful conversation to the Mount Everest one step at a time I love being on the philosophy of but you know everything that you had accomplished right all the very best to you thank you very much for sharing your thoughts today 

Devin

yeah thank you so much.

Giri Devanur

Hey everybody like share and subscribe to how do who channels thank you very much everybody.

Mr. Giri Devanur is a Serial Tech entrepreneur, from India, who is currently based in the US. Born in a small town called Chikmagalur, Karnataka, India Giri went later went on to ring the Nasdaq Stock Market Closing Bell in New York City. Giri holds a Master of Science (MS), in Technology Management • from Columbia University in the City of New York, and Executive Education from Harvard Law School, and an Executive Education in Innovation at MIT in Computer Science. He was a mentor of – the Executive Master Program-Columbia University. He is an E&Y Entrepreneur of the year award winner and has successfully completed the Nasdaq IPO of AMRH (Ameri100.com). He has helped raise multiple rounds of capital, executed M&A. Giri Devanur is currently the CEO & founder of ReAlpha Tech Corp.

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